Our Approach

We at Link Tracer strive to build long-term, win-win relationships with our partners. We have found the best way to do this is to have clear communication up-front and throughout our marketing process.

The marketing engagement process with Link Tracer typically consists of three phases: initial testing, expansion, and optimization:

Initial Test Phase

 

Our initial test phase is usually regarded as an interview process by our new partner. We are proving to them that we are able to increase their revenue without increasing their internal search marketing costs. In order to be profitable, we are also testing how well a new partner’s site will convert the traffic we send it to.

Expansion Phase

 
After Link Tracer has proven that our marketing efforts drive profitable incremental sales for our partners and that marketing a new partner can be profitable, the next phase is to build out and launch a large-scale search marketing campaign.
 

Optimization Phase

We use Bidminer technology after the launch of a large-scale search engine marketing campaign to measure the effectiveness of each keyword and set the optimal bid price for each keyword to meet sales and profitability goals.

New Partnership Guidelines

We are very selective when choosing to work with new clients and typically look for companies who we feel are interested in building long-term win-win marketing partnerships. Although not written in stone, the following guidelines have proven successful over time:

1– Use of Company’s URL in Search Ads

In general, we don’t drive PPC search traffic to our own web sites; we create search campaigns on behalf of our partners. As a result, in order to follow search engine guidelines, the display URL in our ad copy must match the page the customer lands on once they click the ad.

2– Use of the Company’s Name in Ad Copy

Additionally, we create ads to drive traffic and sales to our clients, so being able to use their name in the ad copy is crucial to providing an excellent customer experience.

3– Limited Keyword Restrictions

We fully understand and support the fact that clients might want to put some restrictions on bidding on certain keywords. In order to ensure we fully understand the goals and mutually agree on guidelines up-front, we ask that new potential clients have an open and frank conversation with us about these restrictions.

Please contact us if you are interested in working with Link Tracer as your performance search marketing agency.