FAQ

Link Tracer, we field a lot of the same questions during our many conversations with current and potential clients. Here are some of the more frequently asked questions:

The majority of our traffic comes from Google, Yahoo, and MSN. We also run and continue to experiment with advertising on secondary search engines.

Although we are open to exploring sales and lead tracking solutions that a new partner might be using, we have found great success using some of the established third-party performance tracking companies/networks like CJ, LinkConnector, Partnerize, Awin, Rakuten, Avantlink, Shareasale, Pepperjam, and others.

For a better understanding of what we look for and how we evaluate new partnerships, please review our new partnership guidelines.

As a result of Link Tracer’s own keyword tagging and PPC optimization technology, bidminer, we are able to better understand what keywords are performing, how much to bid on them, and how to turn off unprofitable keywords.

As a performance search engine marketing agency, imwave typically earns a percentage of any sales generated by our efforts. This percentage is typically a specific pre-negotiated cost per acquisition and applies to either sales or leads. A typical SEM agency charges a percentage of search ad-spend. Because our model is different, it means that the search efforts of typical SEM agencies rarely overlaps with our efforts, resulting in incremental sales growth for our partners.